Agribusiness is feeding and educating many children in East Africa. As more people go into agribusiness, there is the challenge of available agricultural land for use. The limited space has not stopped or discouraged those interested in agribusiness from being innovative. Many have opted for business that has nothing to do with cultivating land but are quite profitable when done right.
This agribusiness has gained popularity in the past couple of years. It has been an attractive business option for many people, especially since chicken is one of the most consumed animal protein in different parts of East Africa. It also supports a long chain of people practicing agribusiness. There is the person who supplies eggs to the one who has an incubator. The one with the incubator could be a person whose responsibility is hatching the eggs. He may also opt to buy the eggs and sells them as chicks once the hatching has been done. Chicken hatchery is only done by a few people. However, a big potion of those benefiting from chicken hatchery are those who buy the chicks. Whether it is broilers or local chicken, there is a market for each and investors in this business appreciate that they do not need much space to reap the benefits of chicken hatchery.
Honey has become a popular substitute to sugar in Kenya. Uganda has been enjoying honey production for many years now. The local population use it in the preparation of the local drink, busheera, which is popular with the people of western Uganda. Bee keeping does not require a lot space and is an agribusiness that can be combined with other agricultural activities. Farmers have even come together to produce honey as a community. This has improved their bargaining power and motivated others to join this agribusiness since marketing as a group is easier than going at it as individuals.
Grains are popular in East Africa. They are affordable and a healthy source of protein. Some sell them just as they are harvested with no value addition. Others have discovered that by picking only the best grains and packaging them in a manner that is presentable, consumers will always pick high quality grains at great prices. It is not surprising to see many consumers buying grains from the supermarket at slightly higher prices because all they will need to do is cook it. The value addition for this business is minimal but returns are great.
These are popular agribusiness done across Uganda, Kenya and Tanzania. Each country also has produce that is unique to it. For example, Uganda produces plantains known locally as gonja. This has become quite popular in Kenya and has offered great opportunities for plantain farmers in Uganda. Groundnut paste is also becoming popular and has the potential of becoming profitable if well marketed in the countries which are yet to embrace it as a meal. There are so many opportunities for agribusiness in East Africa. All that is needed is innovation and great marketing strategies.