How Technologies are Giving East Africa Farmers a Competitive Edge In The International Market

With the demand for food by a ballooning world population pressing home in various parts of the globe, the world expects East Africa to step up to the plate as a major food exporter in the global food market. And if local farmers are equipped with the right technologies and farming techniques, they’ll be well placed to exert a domineering influence in the global markets. Agriculture is a major pillar of the national economies of East African countries. And when the aptest technologies are deployed to boost efficiency and productivity in that sector, the region’s producers will secure a competitive edge in the international markets, creating more wealth and prosperity for everyone.

Key Technologies That Can Give East African Farmers A Competitive Edge in the Global Market

East African farmers are major players in the region’s export industry. And with the adoption of a host of streamlined technologies in the agricultural sector, the region’s export industry will become more vibrant and prosperous.

Some of the transformational technologies that are making inroads into the East African agribusiness industry include:

  • A new wave of technological innovations by agri-tech startups across the region. This has spurred unprecedented interests in the industry, so much so that the funding received by agri-tech startups took a giant leap from US$50,000 raised in 2015 to US$13.2 in 2017.
  • More powerful and affordable smartphones. In addition to being excellent communication tools, they also afford average farmers access to immense resources and data-driven solutions.
  • A new wave of app and communication channel releases that facilitate cooperation among farmers. These include web apps, native apps, and SMS services, which deliver a host of highly valuable and actionable services such as real-time cultivation news, historical data, and marketing contents.
  • Aerial imagery technology that generates insightful data on environmental conditions and Agric-related data.

How These Technologies Give Small-and Medium-Scale Agribusinesses an Edge in The International Market

One of the reasons why these technologies can exert significant influences in the agribusiness industry is that they’re scalable and are geared to the needs of agribusiness of all sizes. The growing prevalence of cloud-based software solutions in the industry is bringing East African farmers up to speed with global best practices and standards and is also providing farmers with flexible and readily available business management solutions.

Cloud-based business management solutions can be implemented on any level within a few weeks and can be paid for on a monthly basis. Thus, negates the risks of going into long-term solutions that do not pan out well. In effect, these technologies provide average farmers in East Africa with readily available, pocket-friendly world-class business management solutions.

Key Areas of Agribusiness Management Where the Impact of these Technologies are Felt the Most

Cost Management:

There are numerous variables which influence the profitability of agribusinesses which are beyond the business owner’s control. Cost management is one of the most crucial aspects of agribusiness management, and its effectiveness depends significantly on external factors beyond the farmer’s control. However, business software can help farmers gain greater control over billing, invoicing, inventory deliveries and a host of other elements that influence the cost of the business. This can help farmers gain insights into the regulation of controllable cost.

Quality Control:

There are certain quality standards that are enforced in the international markets. Business management software can offer insights and guidance that can help farmers comply with international standards.